Quite a success. These are the perfect words to describe the event that we held last Friday, April 13th, at our new facilities in Madrid. Antonio Lobato and Ainhoa Arbizu, two exceptional motor-sport journalists, hosted the opening ceremony, showing their professionalism and affection for TIRESUR S.L. Obviously, we could not have thought of a better way to open our new facilities than with the presence of these two world class professionals.
Our new warehouse in Madrid has more than 11,000 m2, 10 loading docks, capacity for the stock of 200,000 tires, intelligent inventory management systems, automated picking, a freelance fleet, a shop for tire experts… In short, a warehouse at the forefront of distribution, characterized by its innovative design, which perfectly symbolizes the spirit of TIRESUR S.L.: innovation, advance and improvement.
More than 400 people attended this event, including Mrs. Mayor of Getafe, Sara Hernández, other Municipal Representatives, collaborating entities, as well as the most loyal clients and managers of some of the main world tire manufacturers.
Likewise, all guests could enjoy the possibility of walking around the facilities and visiting the stands of some of our partners, such as Good Year / Dunlop, Bridgestone, Cooper or Triangle. The launch of the new ranges of Agricultural and Motorcycle tires also caught the attention of the attendees. Furthermore, some Tesla cars were exhibited to announce the agreement signed between UBER and TIRESUR S.L., in which we are stated to be its exclusive supplier of Accelera tires.
Once inside the facilities, the ceremony started at 7:30 p.m. and in just over an hour, Lobato a Ainhoa took a journey through the history of TIRESUR S.L. in the purest Formula One style, highlighting the main milestones of our past, present and expected future.
Music, Formula One simulators, food trucks, mass media and an amazing interplay of lights and sounds created the environment of this event, by which all attendees ended up pleasingly surprised.